CONTENT SEEDING · PRECISE REACH
Xiaohongshu IP
Build influence throughout the Mainland traveller journey with brand positioning, KOL/KOC seeding and high-performing notes.
CONTENT SHAPES DECISIONS
Get saved before diners even depart
We translate restaurant strengths into content users want to search, save and share, then amplify genuine word of mouth through the right creator mix.
WHAT WE MANAGE
End-to-end content operations from positioning to conversion
Brand and account positioning
Define clear themes, tone of voice and visual direction.
Topics and note planning
Plan around search demand, travel scenarios and dining needs.
KOL/KOC matching
Select creators by audience, location, style and performance.
Production
Create attractive photos and videos while preserving brand authenticity.
Search keyword strategy
Improve visibility across district, cuisine and travel searches.
Performance tracking
Track reach, engagement, saves, enquiries and reservations.
HOW WE WORK
Build brand momentum through a consistent rhythm
Discover
Analyse audience searches and content preferences.
Position
Define the brand content pillar and point of difference.
Publish
Release owned and creator content on a planned cadence.
Amplify
Invest further in content proven to perform.
Become a must-save restaurant for travellers
Discover the right Xiaohongshu content and creator mix for your restaurant.