SHORT-VIDEO MATRIX · LOCAL DISCOVERY

Douyin IP

Build a sustainable restaurant traffic channel through consistent short videos, clear brand character and local-life conversion.

SUSTAINED BRAND EXPOSURE

Move beyond one viral hit to long-term content assets

Our sustainable content matrix presents dishes, people, occasions and brand stories, turning views into enquiries and restaurant visits.

Douyin IP

WHAT WE MANAGE

Every essential part of short-video operations

01

IP and content positioning

Build a distinctive character and repeatable content series.

02

Scripts and production plan

Use clear hooks, occasions and selling points to improve completion.

03

Professional production

Produce high-quality videos with consistent visuals and pace.

04

Daily account operations

Manage publishing, engagement, hashtags and content cadence.

05

Local-life conversion

Connect content with offers, location and visit scenarios.

06

Performance review

Analyse completion, engagement, follows and conversion to improve.

HOW WE WORK

Turn content production into a repeatable growth system

Strategy

Define the audience, IP and content series.

Produce

Plan, shoot and edit in efficient batches.

Operate

Publish consistently and capture incoming traffic.

Iterate

Improve topics and delivery using performance data.

Build your restaurant's own short-video traffic channel

Get a free assessment of the right Douyin position for your brand.